With its little post apocalypse look, the Nooka Zem is inspired by the gem-cuts and plays with metal and polygons to give us a very unique timepiece. We love or we don't love, no half mesure for this new design by Matthew Waldman.The metallic bracelet has an organic design which complete this futuristic painting. Miror or black version, Timefy proposes to you the 2 models with the strongest personality of the ZEM range. The time display is the Zen V version. Time is expressed from left to right: HOURS 1-6, HOURS 7-12, MINUTES 1-59, SECONDS are shown in a small window on the right above the day. Sides of the case are marked with a double OO button, an ovoïd OO that makes echo to the OO of Nooka logo. The box also plays with facets. It is the same box for the Black or Miror model. Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent! The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept - creating a universal visual language. Rather than just style the appearance of an object, Nooka’s reconceptualization is based on analytic and artistic underpinnings that incorporate trends in fashion and science. The approach is beyond any material product – it is a concept, a method, a mindstyle. Nooka timepieces are renowned for their ingenuity and design, as well as the quality of the materials they use. By using fine diamonds and genuine crocodile bands with a digital display, or bold, ambitious colors to complement your sneaker collection, the goal is to Nooka-fy the way you use timepiece accessories.