Kaj Purple
"I believe that it is important to not necessarily over-embellish objectsto keep a certain truth to a product, but I also believe that objects needs to touch our sensual side, they need to elevate certain experience, and they need to be human. I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time. I think of my proposal as an extension of essensualism (reductive sensualism)." (Karim Rashid)
Polyurethan strap band
Water resistant 3 atm/30m
Ø 38 mm - band : 20 mm
2 years warranty
Alessi was founded in 1921 to produce crafted products in metal for eating and drinking, by Giovanni Alessi. By the 1980s, Alberto Alessi became CEO of Alessi and launched the Alessi company into the design decade through collaborations with famous designers and architects such as Ettore Sotsass, Achille Castiglioni, Zaha Hadid or Philippe Starck (with famous Juicy Salif for Alessi for example). Alessi has also started other products ranges with the same spirit, they have created the watches with great design names and with Seiko for high quality production.











